Keeping The Industry Alive: Gay Porn

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When I worked in an Adult Lifestyle Store in SydneyI’d often get asked as to whether porn was still selling. The simple truth is, yes it is. But it would be a lie to say that since the internet, adult film studios are definitely cutting back on expenses and the life of a porn star isn’t always as glitzy and glamourous as it once was. Indeed, if you were to look at the richest porn stars according to the celebrity lists, you’d quickly discover that the ones that have made it to the top of their game, have also amassed an impressive business portfolio in amongst their film careers.  Pay for a gay porn star, is simply not as much as it once was. Evidence of this is the delicious Christian Wilde, who has cut back from starring in mainstream gay porn, and moved to the harder world of kink and kink porn where he gets paid a considerably larger sum than he does with previous studios.

The fact is that being in gay porn is simply not as profitable as it used to be. The internet effect has been twofold, not only has it given people a more pronounced ability to obtain gay porn but it has done so at a costly price. Both studios and porn stars are struggling against the proliferation of free amateur style pornography on the internet, and people are increasingly choosing to opt for the free stuff as opposed to good quality, well produced porn. The advent of budget style videos made from home, as well as an influx in amateur porn who are offering to do more work for far less, is painting a somewhat grim picture of the future of produced, high quality porn.

Thankfully sites such as gay hard core sex movies are committed to keeping the industry alive by ensuring that quality porn can still be accessed at reasonable prices. Sure, it’s not the free style porn that you might be able to get from somewhere like Red tube, however the quality is far superior and it will look amazing on your HD TV as opposed to the pixelated shit that crosses over our mobile screens. For those involved in the industry it’s not a god picture, but there is hope despite what JP Dubois suggests. He feels that there’s a gay recession of sorts whereby the demand will filter down and there’ll be very little money left to do porn, resulting in a significant amount of studios shutting up shop.

 

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The industry is a very different world to the one which Dubois entered in almost ten years ago which saw him do his first film for UK porn studio Eurocreme after applying on their website. Since then, he has risen from a humble gay star performer to the co-founder of his own studio and website, but that’s a far different kettle of fish for the majority of actors in today’s porn industry who are suffering from slashed rates and a less glamourous lifestyle.

Whereas exclusive long term contracts in the industry were quite common back in the day, these days they are less common, with the competition increasing rapidly. Social media sites like Twitter and Instagram have made it far easier for models to become noticed, build up a following and then use that to justify themselves to porn studios. As a result, the market has become inundated with amateurs left right and centre, who’ll do scenes for much cheaper than their more professional co-stars. As a result, unless you’re at the top of the game you’ll often fall in between the cracks.

The thing that keeps the industry afloat, argues Dubois, is genuine porn consumers who want the latest scenes with the best and hottest guys and are still willing to pay for porn from sites such as gayhardcoresex and xvideo. The thing is that porn stars are now having to compete internationally to get work, and frankly, the European boys are much cheaper because the economy is cheaper over there in comparison to places like the UK and the US. Indeed, many studios have relocated their bases to these parts of the world in order to drastically cut costs, and they may no longer film in big capital cities anymore, preferring to film in cheaper ‘exotic’ locations.

For a select few stars, there’s still money to be made, and there’s still a lot of money to be made. But the pressure to perform becomes undeniable. You might be requested to do several scenes a month, where before you might have been able to get away with a couple of scenes a year to live off and provide a bit of an extra income.

But it’s not just the models that are struggling, it is also the studios which employ them. The digital age short circuited a lot of companies which were solely DVD based. A DVD model naturally involved higher costs through production and distribution, however the majority of porn consumers still prefer the physical DVD. A DVD incurs a one off fee and the product is yours forever, whereas a web-based incurs a monthly fee with shorter content, less range of stars in the productions. Is it little wonder that a lot of gay men still go to the porn store to get DVDs?

 

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Some DVD studios have gotten around burgeoning costs through the use of reduced quality of equipment. This is the trade off with which Treasure Island made in regards to their porn, in that they now use hand held cameras and less intensive lighting to create a specific look which will appeal to people that like their pornography less produced. For the other companies however?

There has had to be a trade off in the way that porn has been produced. Porn actors these days have become essentially their own PR marketing directors, publicists who use the income from their studios to offset other adventures and for the development of their fan base, whereby they can become a marketing tool for both studios and the adult industry. It is websites such as gayhardcore movies which are keeping the porn industry afloat by selling hardcore DVDs at reasonable prices.


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